SET E TRINTA MEETING 2012 - APRIL 17 - TUESDAY
The second day of SET e Trinta lectures was quite busy and full of participants who like toget up early. After the opening ceremony performed by Emerson Weirich (SET / EBC) and Fred Rheme (SET / RPC), the first speaker, Armando Ishimaru (LEADER) developed the theme "THE EFFECT OF IMPROPER EXPOSURE & COLOR VIOLATIONS ON FINAL PICTURE QUALITY." He began with a brief history of the Leader, which was founded in 1954 and was the first company to launch an HD-SDI waveform, in 1996, and the first waveform on LCD. He said, beginning his lecture, the idea, at first, is maximizing the benefits and minimize costs. One of maximization of equipment was the leader in dynamic range, through the introduction of specifically designed equipment; such is the evaluators of Lip sync and loudness. He said we would be surprised at how images are mistreated and squeezed through the ether (or cable or satellite) on the path to television sets. From production to post production, distribution and transmission / reception, the digital signal degrades into bits of resolution - not due to the noise, but, because of the limitations of the final transmission. The lack of details in the shadow areas has like a result a terrible video, since the reduction of bits and the MPEG compression is applied. As a result, unless the production techniques are perfect, may there be debilitating effects on the public that will watch. The solution would be based on: (a) educating the operator about possible adjustments in their areas and (b) developing tools easy to use and intuitive. It is essential the use of test instruments for each part of the chain, starting from the ISDB-TB receivers of TV tuners to the support to the operations of the studio, with specific features of friendly operating created with engineers and operators in mind - easier to understand and make adjustments to deliver a perfect video ...
Then it was the time of Leonel da Luz (Harris) talk about "TRENDS FOR INTEGRATION AND EDITING AND CONTENT MANAGEMENT IN ENVIRONMENT JOURNALISTIC”.
The daily production of a newscast needs some applications and technologies enabling the production and exhibition of materials quickly and efficiently. The management of digital content systems supports these operations working within various workflows in multimedia and multiplatform environment. The evolution of the system must be provided by a flexible solution, integrated and scalable. We will present the trends of the junction between edition and management content in digital television news environment. Leonel spoke about the challenges for the production of journalistic content, their needs, the involvement of teams, repetitive manual processes, and the reuse of material needs, the federative need and management user rights. He also spoke about the importance of integration between content management and edition and how to qualify integration, considering own content, the level (languages and processes of high and low level), the directionality of the process (bi or unidiretional) and the temporality (real time or batch). He spoke about the applications which make editing systems and the content management, all integrated into the SOA (Service Oriented Architecture).
After the second lecture, Raymundo Barros (SET / TV Globo), as moderator, opened the first SET e Trinta 2012 Technology Forum. The theme was " HDTV BEYOND: WHAT IS THE NEXT ATTRACTION? HOW AND WHEN THIS NEW TV GENERATION WILL ARRIVE IN OUR HOUSE?
Speakers Hans Hoffmann (EBU), Hugo Gaggioni (Sony), Larry Thorpe (Canon) and Yoshiaki Shishikui (STRL / NHK) developed the theme. The evolution of TV does not end in HTVD. The 4K technologies of cameras and projectors have mastered the production of the film. 4K monitors were presented at CES2012 and some broadcasters have begun to carry out tests and demonstrations in this technology. The UHDTV research continues in Japan with the aim of becoming the TV for the Japanese on the next decade. What is the status of these technologies in the world?
The panel began with a lecture by Hans Hoffmann (EBU) that had defined characteristics, HDTV definitions and HD technical parameters.
The second speaker, Hugo Gaggioni, got caught on technological differences of equipments for 2K and 4K, showing the evolution of the cameras and the sensors structure of images.
The third speaker, and Yoshiaki Shishikui (NHK) , did a retrospective about the UHDTV system that the Japanese government has been developing for years. It showed the evolution of equipment such as cameras, projectors, recorders, audio systems and transmitters, all of them between the third and the fourth technological generation.
The fourth and last lecture of the day was provided by ,Larry Thorpe (Canon) that emphasized aspects related to the cameras and lenses, showing a brief historical about their evolutions, color systems and its significance for todays television systems.
At the end of the cycle, Raymundo opened a fast session of questions, because the time was already well advanced.
At the end, the party of gifts offered by the sponsors of the event.
LECTURES OF BRAZILIAN RICARDO SCALAMANDRE IN NABSHOW 2012
Tomorrow, Wednesday, April 18, from 11:30 to 12:30 in the Content Theater (U.S. Exhibit Hall), Brazilian Ricardo Scalamandre (TV Globo) will be participating in the panel "TV Trends: New Telenovelas”.
Origined from Latin America, telenovelas are the fastest genres of drama in the world. While the most popular continue to be produced in Latin America, they are also being produced in several other countries now, including Israel, Jordan, South Korea, Romania and Spain. Many of them have more than 500 chapters. You will see a preview of new telenovelas and understand what inspires such loyalty of audience and the increasing demand of this kind, besides the evolution of the distribution in multi-platform. The panel will have the moderator Dom Serafini (Video Age International) and as speakers, besides the Brazilian Ricardo Scalamandre, TV Globo, Cesar Diaz (Venevision International LLC), Jessica Rodriguez (Univision Communications Inc) and Marcel Vinay (TV Azteca). This will be a panel "Open to all", ie, free.
DAY BY DAY TIP - FREE SESSIONS
The Day by Day Tip for tomorrow, April 18, involves three activities, one of them of Theatre Content and the other two of Info Sessions.
From 10:00 to 11:00, in Theatre Content (SU Exhibit Hall), the speakers will be speaking about "Beyond Television Broadcasting” (transmitting beyond Television Broadcasting). The idea is to show that the content is being created for a new type of transmission by content creators and brands on the web, mobile and gaming platforms. These new formats tell stories, sell products and services, inform, entertain, engage and interact with consumers in a way that traditional television ca not do. Will be this strategy successful? Which types of content work best? What will be the next trend in the future? Discover it by watching the lecture on April 18 at 10:00pm in Theatre Content.
Finishing this lecture, go running to the North Pavilion, 238 Room to see what Simon Swart, Twentieth Century Fox Home Entertainment has to tell in his dissertation on "Compassion in the Media." This session starts at 11:00 pm and is scheduled to finish at 12:00.
Swart has used his passion for film and media business to bring positive and familiars stories to the mainstream market. According to Swart, the division has created a successful distribution business multi-faceted, including a program directed to an audience based on faith. Recently, Swart has achieved commercial success and critical acclaim leading "Amish Grace," "The Chronicles of Narmia"; “Voyage of the Dawn Treader"; “Like Dandelion Dust " and "The 5th Quarter " for homes across the country. Swart will share his views about the creative challenges and practical of the distribution of films for mainstream distribution in dynamic scenery that surrounds todays media.
Then, from 01:00pm to 03:00pm in S224 Room, a lecture about "LFTs: Defining your videos and data now and for future." Learn how technology LTO tape storage with the new LTFS system (Linear Tape File System) can help you to save costs and make the tape easier to use than ever. Visualize more easily the contents of the tape via directory structures, drag and drop the files and share the video content between platforms. Watch and see why the studio executives say: it is exactly what we needed! Also, hear directly from LTO solution providers ; Crossroads, FOR-A, Panasonic, SGL, DNA and XenData storage about how they use the LTFS and LTO technologies to help you make the storage of your workflow and archiving of video an easier way and more profitable.
B4M LAUNCHS IN NAB2012. AD DIGITAL WILL BE THERE
AD Digital will be present at NAB2012 in the SL6605 Stand, of B4M (Building4Media). At the local, B4M will launch two new products: the Xchange Suite and the Fork Shot List Editor. The first is a professional web application, which qualifies the broadcasters in a fast and easy way to work together in a collaborative environment. The platform is fully integrated with the production server FORK and offers instant access to the media when and where necessary, in any PC, MAC or IOS device. Features include navigation, adding metadata and markers unleashing of action scripts FORK and transfer media to multiply production servers remotely.
The second product, Fork Shot List Editor, is a fast and easy editor to use in module editing FORK. Its interface allows the editor starts editing within minutes using materials such as clips and subclipes with multiple frame rates and markers from the management interface of media assets. The list and the editor may finish new clips quickly, so they may be ready for going on the air immediately.
The Primestream, represented by the company AD Digital of Brazil, offers IT solutions broadcast to stations that provide a platform from end to end easier to the acquire digital content on live and file-based media management, file editing, on graphics, record, playback control rooms, smartphones and contribution of compressed video, multi-screen live and on-demand streaming services, publishing social media sites, and archiving dynamic. The portfolio of the companies includes the software FORK Suite™ of applications, as well as ControlStation ™, CGX ™ and Primestream Media Library ™ (PML). Proven and in use by more than 300 broadcast operations in 40 countries, Primestream solutions allow users to produce better and faster content every day. At NAB2012, the Primestream will debuting the FORK Xchange Suite and will make also a demonstration of the enhanced level of integration FORK with Adobe Premiere Pro on Windows and MAC OS X.
DAY by DAY TIP - BRAZILIAN COMPANIES PARTICIPATING IN THE 2012 NABShow
The following list is from associated companies which are sponsoring SET and exhibiting at NAB Show in 2012. We suggest a visit to their stands to check out the new technologies.
AD DIGITAL: SL 6611: DATADIRECT NETWORKS
ANRITSU: C1344
AUDIO TECHNICA: C310
AVP MFG. & SUPPLY: C7448
BRASVIDEO: MIRANDA: N2512
DOLBY LABORATORIES: SU1212 - N4048
GRASS VALLEY: SL106
HARMONIC: SU1802
HARRIS: N2502 - N3400 DIAMOND_2
IDEAL ANTENAS: SU3223
INTELSAT: SU4919
LEADER INSTRUMENTS: C6016
LINE UP – LAWO: C2046
MEGATRAX: SL7912
NEWTEC: SU1815
ORAD: SL4524/ SL4530
PANASONIC: C3607
PHASE ENGENHARIA: N1502: EVERTZ - C6508: VISLINK - C5108: IKEGAMI - SU819: ERICSSON
RFS: C2007
ROLLAND: C4345
SCREEN DO BRASIL: SU4306
SENNHEISER: C2632
SES: SU2412
SONY: C11001
SPINNER DO BRASIL: C146
TEKTRONIX: N12023
TELEM : ETC: C11749
TITV: BUG TV/TI TV: SL6125 ACTIVE STORAGE/TI TV: SL11512
TRANS-TEL: U3223
VIDEO SYSTEMS: PANASONIC: C3607
LECTURES BY MARCONI THOMAZ DE SOUZA MAYA
Tomorrow, Wednesday, April 18, during the SET e Trinta, the Mass Communication Superintendent from Anatel, Marconi Thomaz de Souza Maya will be making a presentation on aspects related to:
=> Creation of an working group to Major International Events which are the Confederation Cup, World Cup and the Olympic Games, having as the first aim already attend to the Rio +20, which occurs this year, all in Brazil.
=>Radio spectrum administration to meet the needs of these events.
=> Issues related to the certification / approval of equipment and the temporary use of radio frequencies also in line with the events.
MEGATRAX IN NAB2012
The Megatrax, sponsor of the SET, announced the launch of a catalog of movies sound tracks of a complete comprisement, containing the Vienna Symphony Orchestra, the Vienna Boys Choir and the talent of Top Hollywood, in addition to emotional themes, dramas, intense action and epic orchestral background. The Megatrax musical collections are always filled with vibrant stripes and high impact, in any genre and style. Visit to Megatrax booth.
BRASIL BROADCAST & CABLE, AGOSTO DE 2012 - PARTICIPE
Principal Feira de Tecnologia Broadcast do Brasil
Janaina Fardim, coordenadora do evento, aguarda sua visita na sala N117 das 9h às 12h, atendendo os interessados em expor.
Telefone: +55 (21) 7893-9213
ID Nextel: 54909*6
E-mail: comercial@broadcastcable.com.br
Participe e conheça a maior vitrine do setor na América Latina!
BRASIL SET CONGRESSO 2012
PATROCINE. REALIZE PALESTRA. FAÇA NETWORK
O Evento de Tecnologia de Broadcast do país que realizará a Copa do Mundo de 2014
Daniel Calleia, Coordenador do SET Congresso, aguarda sua visita na sala N117 das 9h às 12h, atendendo os interessados em realizar patrocínio.
ID 55*10*5767 - Email: daniel@set.com.br
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